Round the clock communication that generates loyalty and interest
These days there is software you can use that enables you to reach thousands, even millions of people, with one click of SEND.
Every email you send out generates a heap of actionable data you can use to refine your approach and messages. Email promotions and offers produce immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogues, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.
And for the small business owner, email marketing confers the following benefits:
Sending communication to your customers through an email campaign is considerably cheaper than sending via traditional direct mail.
An email marketing campaign can be compiled, tested, and implemented in a matter of hours, not days or weeks, freeing up your time to concentrate on other business activities.
Builds Brand Awareness
Regular communication with your customers’ helps build brand and product awareness as well as enhance customer loyalty.
Instant Response Tracking
Your email correspondence can be tracked to determine if and when it was opened, and which links were clicked on, helping you to gauge the effectiveness of your campaign.
Your e-newsletter is delivered instantly to the inbox of your customer, allowing direct communication with your target audience.
Each email can be personalized. Sending an e-newsletter to “Dear Mike” is friendlier than sending to “Dear Sir,” or “Dear Customer.”
Most email marketing systems provide you with email templates which you can brand to fit your campaign.
Your subscribers can interact with your emails by playing videos, viewing links and responding to questionnaires – you can’t do that with printed advertising.
With a webform on your website you can collect subscribers who are genuinely interested in your products, projects, news and offers. These leads are far better than bought leads, as they chose to take an interest in your offering.
If you don’t have an email marketing list, you are leaving money on the table.